All business owners know the importance of corporate culture, charity work, image, marketing, etc. The truth is, I could go on for ages about all the different things that can make or break an upcoming business. Creating a business from the ground up is an extremely daunting task. There are so many things to consider when establishing a business that it can be easy to miss a few minor, but important aspects. When you think about creating a business it takes a lot of work and dedication. Meaning when you start a big project, you want to do it right the first time around. We are going to touch on a few things that can be easily overlooked when creating a successful company, and how we as business owners can try to maximize our benefits. 

All business owners know the importance of corporate culture, charity work, image, marketing, etc. The truth is, I could go on for ages about all the different things that can make or break an upcoming business. Creating a business from the ground up is an extremely daunting task. There are so many things to consider when establishing a business that it can be easy to miss a few minor, but important aspects. When you think about creating a business it takes a lot of work and dedication. Meaning when you start a big project, you want to do it right the first time around. We are going to touch on a few things that can be easily overlooked when creating a successful company, and how we as business owners can try to maximize our benefits. 

First, I want you all to think about what you consider when choosing a company to do business with. For example, maybe the cost of a product is your biggest concern. If you want a specific brown leather couch and two different places have it you’re obviously going to opt for the cheaper option. Like any right-minded person would. These are the “typical” concerns that every business owner knows to consider when establishing their business. We all know that the price, quality, location, customer service, and availability dominate the industry of business and very much so control our everyday lives. These factors are so deeply immersed in our lives that as consumers we are very aware that businesses are trying to win over our attention. Which is okay because this is what we want. We want our products to be well made, preform how they are supposed to perform and be sold to us at a fair price. But what about the things businesses do that we are unaware of?

Secondly, ask yourself “What are businesses doing to get my attention that I’m currently unaware of?”. Although there are many examples, advertisements, aesthetics, promotion deals, social media, etc. The reality is that there is really one answer that comes in many different shapes and sizes- Marketing. 

Marketing is how a business builds awareness about its services or products to receive customers and optimize sales. Everything that I mentioned previously (advertisements, social media, promotions) are all very important aspects of business marketing. Marketing helps convince consumers to use a service or product, most of the time without their immediate knowledge. Branding goes hand in hand with marketing. Branding could be considered a trademark, in simple terms, it is defined as a name, design or symbol that identifies a seller’s goods or services distinctively from other sellers.

Marketing and branding are single-handedly the most important aspect of any successful business. Branding is important because it creates a memorable impression on consumers and allows your customers to know exactly what to expect from your company. For most consumers, the overall environment of the business has a large effect on how they view your company and its goods/services. Let’s say I want to take my kids out for ice cream. We approach two ice cream shops as we walk down the street. The first one is a small parlor connected to a convenience store with styrofoam ice cream cones on display, cheap prices, and 5-6 different ice cream flavors. The second one is a bright pink and blue building with ice cream painted dripping down the door, and sticker sprinkles on the windows. This ice cream store is a little more expensive but offers 15-20 different types of ice cream and an area for kids to play. Which ice cream store would you be more inclined to go to? Most of us would choose the second ice cream shop, but why? The second ice cream store knew their ideal clientele and portrayed their business in an attractive fashion. Even though this store is more expensive customers will still choose to go here over a smaller, less attractive ice cream shop. This is why business owners need to represent their company in an appealing fashion in order to attract potential customers. If you are a business owner you should consider hiring a commercial general contractor near Ft Lauderdale to give your company the transformation it needs, let’s look into why you should. 

For example, a commercial building construction company near Fort Lauderdale called Millers construction completely transformed a site just north of downtown. Their new construction & renovation project includes a 30,000 square-foot sales building with distinct showroom areas for the Aston Martin, Bentley, and Rolls Royce brands. The unique location allowed for a strong design statement about the cachet of the automotive brands- luxury, chic, detailed, magnificence. The commercial general contractor in Ft Lauderdale helped showcase the cars AND the company. Miller construction produced a landmark that would represent luxury and convenience for all their customers. The building upgrade also made Fort Lauderdale an exciting international market for buyers all around the world! Thus attracting more customers than ever before.

The commercial building construction in Fort Lauderdale was distinct to each automotive brand. Miller’s crew knew they had to construct different exterior faces and interiors for each of the three brands within the showroom. Because well, every aspect of the Bentley, Aston, and Rolls design specifications are very different. Miller’s construction team helped portray the beauty and elegance of each brand in a different way. The commercial general contractor on the Ft Lauderdale project helped the company manage the entire process of construction and even worked to create a cost-effective approach for the client.

If you are ready to upgrade your commercial building in Fort Lauderdale, don’t wait to start planning your future construction! Construction managers can handle a variety of services including tenant improvements, renovation, and build-out. They will serve as an extension of your staff and focus on setting objectives for your company. Hopefully, by now you have a small idea of what you want your dream business to portray and how you want to brand yourself as a company.  But if you don’t know what you have pictured yet, dream big, because if you can dream it, someone can build it.